Emerald Media Network

Episode 19

COVID-19 vs. The Great Recession: Assessing The Retail Impact

Featuring: Barbara Kahn, Wharton School at the University of Pennsylvania

Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing for the Wharton School at the University of Pennsylvania. Over the course of her career, Barbara has kept a close watch on the evolution of retail and key economic and social trends that are impacting it. In recent weeks, she has assessed the impact of COVID-19 in an effort to determine its impact in comparison to the Great Recession and the latest Retail Apocalypse. During this episode, Barbara and host Alicia Esposito dig into the macro and micro trends, including:

The acceleration of disruption;
The tension among department store retailers;
The future of luxury; and
Accelerated adoption of sustainability strategies.

RELATED LINKS

Learn more about Barbara Kahn
Read the article, From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail

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Podcast is sponsored by

Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

Episode 19

COVID-19 vs. The Great Recession: Assessing The Retail Impact

Subscribe:

Retail Remix

Episode 19

COVID-19 vs. The Great Recession: Assessing The Retail Impact

Subscribe:

Retail Remix

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