Stitch Fix has access to rich data and insights to understand consumers’ wants, needs and behaviors. Additionally, it harnesses the unique knowledge and expertise of its styling and merchandising teams to ensure it is striking the right balance between personalized service and surprise and delight.
During this episode of Retail Remix, Loretta Choy, Chief Merchandising and Client Services Officer of Stitch Fix, shares:
- How the team blends the traditional art of merchandising and the science of data analysis to ensure clients feel seen and understood;
- How the Stitch Fix Style Forecast has become a pillar of the company’s approach to service and support; and
- Which trends from the Forecast will influence Stitch Fix’s merchandising decisions and even activation strategies throughout 2024.
RELATED LINKS
- Learn more about Stitch Fix
- See the latest Stitch Fix stories on Retail TouchPoints
- Read key takeaways from this Retail Remix episode
- Get your copy of the Style Forecast
