What Does the Future Hold for Retail Loyalty?

Over the course of the pandemic, many consumers switched brands out of necessity. Price changes, limited availability, and convenience all were factors that influenced these decisions. But what will the future hold for loyalty initiatives as consumers venture back out to stores and aim to go back to the brands and retailers they hold dear? During this Retail ThinkTank brainstorming session, RTP‘s Jessie Dowd chats with Ernie Naylor, President of Karrot, and David Nelson, Founder, and CEO of Bumped, to discuss how retailers should reimagine their loyalty programs and how data is central to successful strategies.