Social platforms and the metaverse have given Gen Alpha a new way to share their voice, their creativity and their identities with the world. Kids Foot Locker sees this as an incredible opportunity to amplify and engage with its target audience. During this episode of Experience Insiders, Jill Feldman, VP and General Manager of Kids FootLocker shares how the evolution of Gen Alpha is inspiring new approaches to customer engagement, Back-to-School marketing and even the in-store experience.
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