Walmart has introduced a new signature experience at its incubator location in Springdale, Ark. called “Time Well Spent.” The updated store has new features aimed at amplifying the physical, human and digital design elements in stores, including new lighting, space enhancements and dynamic displays, all of which will be part of the second phase of Walmart’s store redesign project.
One of the concept’s goals is to enhance omnichannel convenience through the use of QR codes, which can create opportunities for digital exploration in the brick-and-mortar space. For example, the Pets area will let shoppers scan the QR code to search for dog bed options or learn about Walmart’s pet insurance service. Other highlights of the new experience include:
- Activated corners: Displays at the corners of certain departments are designed to pull customers in and help them touch, feel and become a part of the space, such as the Home section with a living room or bedroom set up with merchandise that can be touched before being purchased in-store or ordered for delivery;
- Elevated brand shops: Walmart is aiming to take the store-within-a-store concept to the next level with highlighted private label and national brands, such as putting trending beauty items in their own prominent shops; and
- More space to discover: The store features more space for customers to explore and discover products, and the retailer has optimized its product assortment to “elevate storytelling that draws customers in,” according to a company statement.
Walmart announced the store redesign effort in early 2021, and nearly 1,000 locations have been updated in accordance with the first phase. This initial project was focused on convenience and the integration of the digital and brick-and-mortar experiences, including via the optimization of store layouts for easier navigation and the addition of more self-checkout kiosks and contactless payment solutions, including Walmart Pay.