Carter’s Introduces Revamped Loyalty Program with ‘Mom Math’ Campaign

Carter's has revamped its loyalty program.
Image courtesy Carter's.

Childrenswear brand Carter’s has joined the growing slate of retailers reimagining their loyalty programs in recent months. Formerly known as My Rewarding Moments, the revamped Carter’s loyalty program will now be called simply Carter’s Rewards and will allow customers to earn points and perks faster.

The relaunch also includes new member tiers, beginning with the free Family tier with members earning one point for every dollar spent; and a VIP tier for members that spend $500 in a year, after which they earn two points for every dollar spent. Carter’s credit card holders get immediate VIP status as well as additional benefits such free shipping, 30% off during their child’s birthday month, access to 3X points days and more.

Other features of the new Carter’s Rewards loyalty program include:

  • The ability to spend earned rewards across Carter’s Inc. slate of brands, including OshKosh, Skip Hop and Little Planet;
  • Exclusive offers and members-only deals;
  • Early access to sales; 
  • Special access to offers, products and experiences in the Carter’s app; and
  • Birthday gifts during their child’s birthday month.
A "Mom Math" receipt from Carter's new campaign.
A “Mom Math” receipt from Carter’s new campaign. (Image courtesy Carter’s)

“At Carter’s we know what it means to be a parent and have always prioritized delivering value to our customers,” said Jeff Jenkins, EVP of Global Marketing at Carter’s in comments shared with Retail TouchPoints. “Our new and improved loyalty program, Carter’s Rewards, continues that commitment. The program is designed to offer customers the chance to earn more rewards faster with new earning tiers for our most frequent customers and credit card holders. Carter’s Rewards also offers new perks all in an effort to build strong relationships with parents and caregivers and personalize their shopping experience.”


Coinciding with the loyalty relaunch, Carter’s is unveiling a new “Mom Math” campaign, rooted in insight from parents nationwide around their spending habits and underscoring how Carter’s supports them (and their wallets) through its loyalty program. 

Carter’s joins a growing list of retailers beefing up their loyalty programs as customer loyalty is tested by increasing prices and expanded optionality. This year alone, other retailers relaunching their loyalty programs include PetSmart, Target, Sunglass Hut, Staples, Lowe’s, Ulta Beauty and CVS.

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