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JD.com Enters Partnership to Help U.S. Retailers Sell to Chinese Customers

JD.com has joined forces with Shopify to help retailers access China’s ecommerce market. Shopify users can list their products on JD’s cross-border ecommerce platform JD Worldwide, providing them greater access to its 550 million active customers.

The Chinese ecommerce market is expected to be worth $3.3 trillion by 2025, according to GlobalData. The partnership aims to help retailers take advantage of this opportunity and to navigate the complexities of pricing, duties and translations.

Additionally, the companies have launched the JD Marketplace sales channel . The solution is designed to help solve cross-border commerce challenges across product sourcing, selling and logistics for merchants in both the U.S. and China. The platform also aims to help retailers begin selling across borders within three to four weeks, with tools such as expedited onboarding, end-to-end fulfillment from JD’s U.S. warehouses directly to China and smart price conversion and translation tools.

“JD.com is thrilled to partner with Shopify,” said Daniel Tan, President of JD Worldwide in a statement. “We believe that the partnership will unlock the huge potential of the Chinese market for brands outside of China. At the same time, it will increase cross-border commerce by leveraging our global supply chain abilities, simplifying what has traditionally been a very complicated process.”

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JD.com isn’t the only large retailer investing in cross-border infrastructure. Amazon is creating its own tools and services designed to help small third-party merchants sell in any of the 185 countries where the ecommerce giant does business. In the 12 months ended Aug. 31, 2021, U.S. SMB exports on Amazon accounted for more than $2.2 billion in sales, up from $1.5 billion the previous year.

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