Is Your Social Listening Strategy Feeling a Bit Out of Shape, or is it Ready to Catch the Next Big Wave?
Products fly off the shelves before you know it, and suddenly you’re left wondering how to keep up…
Executive Viewpoints June 3
Latest In: Social Media Marketing
Is Your Data Ready for the Era of AI-Powered Search?
Data requirements for being found by an agentic commerce search go far beyond having the right basic product…
Features May 19
3 Key Questions to Ask Before Adopting AI Tools for SMS Marketing
SMS marketing can yield strong results for retailers – and leveraging AI can help power personalized text-message marketing…
Executive Viewpoints April 20
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Dick’s and Under Armour Team up to Build Youth Sports Experiences
Dick’s Sporting Goods and Under Armour are partnering with youth sports experience company Unrivaled Sports to collaborate on…
News April 10
Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
Exclusive Q&A: How Google Ads Maintains the Key Product Data Needed to Optimize Agentic Commerce
By making search more natural and conversational, generative AI, along with its retailing buddy agentic commerce, are creating…
Features April 7
TikTok Shop Sellers Gain Easier Access to Their Own User-Generated Content
Many sellers on TikTok Shop, which is driven by discovery, face a second challenge after they have attracted…
News March 27
Kohl’s to Spotlight Proprietary Brands with New ‘By Kohl’s’ Campaign
Kohl’s plans to leverage customers’ appreciation for its private label brands with its new “By Kohl’s” brand platform,…
News March 3
Gary V on the Shifting Landscape of Attention and the Death of Don Draper Marketing
VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, how AI will reshape the influencer economy and why…
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