Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)
Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary…
Executive Viewpoints March 13
Latest In: Omnichannel Alignment
Getting to Grips with Gen Z
Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born…
Executive Viewpoints March 11
KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans
“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many…
Features March 11
Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot
Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace…
News March 7
To Earn Engagement, Retailers Must Tap into Customers’ Emotions
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn…
Features March 7
True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…
Features March 5
3 Keys to Creating Experiences that Gen Alpha Loves
Gen Alpha is poised to reach 2 billion people by 2025, making it the largest generation in history,…
Features March 4
Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025
Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which…
News March 1
CVS Media Exchange Joins Pinterest’s Clean Room Initiative
CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…
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