Latest In: Omnichannel Alignment

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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics, featuring games that…

News April 15
Featured Macy's oracle netsuite PROJECT Las Vegas Retail ThinkTank (2024) Retail ThinkTank: Featured in Omnichannel Strategy (2024) Retail ThinkTank: Omnichannel Strategy (2024) shopify untuckit

Untuckit is Setting Sights on Expansion and Internal Visibility is Helping it Get There

Untuckit has been on a multifaceted growth path in 2024. The apparel retailer is expanding its brick-and-mortar footprint…

Features April 15
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Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Brooks Running has joined forces with Outside Interactive, a creator of outdoor content, services and experiences, to bring…

News April 12
experiential retail Featured Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024) retailtainment shopping center shopping malls Westfield Century City
Now embarking on its 60th year in business, Westfield Century City is repositioning itself as a 24-hour destination by investing in experiential retail and activations.

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved Los Angeles institution…

Features April 11
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Shopify is partnering with accelerator Mana Up on a new market concept to bring Hawaiian brands to NYC

Shopify Helps Hawaiian Brands Say ‘Aloha’ to NYC

Shopify is partnering with Mana Up, an accelerator and venture fund for Hawaii-based products, on an immersive market…

News April 9
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Shein branded streetcar in Toronto.

Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein…

News April 9
advertising channels Fandom Featured Fortnite games advertising gamification gaming Minecraft Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024) Roblox Twitch Ads
Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…

Features April 9
#RICE24 Featured Naazli Sado P&G Ventures Procter & Gamble Retail Innovation Conference & Expo
During #RICE24, Naazli Sado of P&G Ventures will share how the legacy brand is investing in workplace culture and employee experience.

#RICE24 Community Convos: Naazli Sado, VP Of HR, Communications And Business Innovation Acceleration, P&G Ventures 

Features April 5
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The Vitamin Shoppe is partnering with Uber Eats to expand its same-day and on-demand delivery services, which also include DoorDash and Instacart.

The Vitamin Shoppe Expands On-Demand Delivery with Uber Eats Partnership

The Vitamin Shoppe has launched a new partnership with Uber Eats to expand its same-day delivery capabilities. Consumers will be able to…

News April 4
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