Sephora Launches Platform for Creator-Curated Digital Storefronts
Sephora has debuted My Sephora Storefront, an affiliate platform that gives U.S. influencers a new opportunity to build…
News September 19
Latest In: Mobile Commerce
How Digital Wallets and Embedded Finance are Reinventing Retail CX
Retail is evolving faster than ever — and the checkout is where it all comes together. For merchants…
Executive Viewpoints September 18
Two Years in, TikTok Shop is a Commercial Powerhouse: A Look at the Numbers
How the time flies — today TikTok Shop celebrates two years since its formal U.S. launch, and for…
Features September 12
Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel
From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have…
Features September 9
Connected Data will Make or Break Cyber Week
This Black Friday, retailers face a high-stakes balancing act. Consumers are still shopping but are more selective about…
Executive Viewpoints September 4
Best Buy and Microsoft Celebrate Teens’ Creativity with Limited-Edition Tablet Covers
Best Buy and Microsoft have collaborated to produce a limited-edition version of the Microsoft Surface 13” Keyboard (a.k.a.…
News August 25
The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth
In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page…
Executive Viewpoints August 21
Starbucks to Complete 1,000 Store ‘Uplifts’ in 2026, Plans to Phase Out Pickup-Only Locations
With a targeted investment of $150,000 per store, Starbucks is planning a new coffeehouse “uplift” program designed to…
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