Paramount Dives into Shoppable TV Beginning with the CMT Awards
Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards…
News April 5
Latest In: Mobile Commerce
Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences
Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize…
News March 27
NY Times, WeightWatchers, GE Among First to Embed Instacart Fulfillment Tech via New API
Instacart has launched the Instacart Developer Platform (IDP), a publicly available API program that will enable third-party companies…
News March 27
How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming
Long before there was livestreaming, social media or even the internet, there were home shopping networks — and…
Features March 13
Wawa Joins Retail Media Network Club
Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity…
News February 27
Shein Plans Second Shoppable Livestream
Following its first livestream event last fall, discount shopping platform Shein is planning a second shoppable livestream event…
News February 23
With Acquisition of Complex, NTWRK Plans to Create a ‘Next Gen Content and Shopping Experience’
Buzzfeed has sold youth culture media company Complex to livestream shopping platform NTWRK, which plans to use the…
News February 23
Ecommerce Marketing Lessons from Q4 2023Â
Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment…
Executive Viewpoints February 19
Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks
Starbucks and Bank of America (BoA) have forged a new partnership designed to offer extra rewards to their…
News February 15Top Stories
