Q4 Could Be Huge, But Most Retailers Have a Blind Spot
Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a…
Executive Viewpoints October 10
Latest In: Marketing
UPDATE: Meta’s New Generative AI Features Now Available to Advertisers
Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New…
News October 6
Sainsbury’s Doubles Down on In-Store Retail Media
Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live…
News October 6
Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop
Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1…
News October 6
Inside Liquid Death’s Killer Growth Playbook
For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting the rules of…
Features October 6
NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail
As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the…
Features October 4
How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends
Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing…
Executive Viewpoints October 4
TikTok Launches Generative AI Tool to Help Brands with Content Creation
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators…
News October 2
A Beginner’s Guide to a Cookie-Free Marketing Strategy
It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies…
Executive Viewpoints October 2Top Stories
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