Bed Bath & Beyond Marketing Head Steps Down
Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond, has stepped down from her post. Dave…
News October 16
Latest In: Marketing
Integrate Pricing, Promotions and Markdowns to Drive Profitability
Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money…
Features October 16
3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday
In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in…
Executive Viewpoints October 16
1-800-Flowers Launches Corporate Gifting Platform
1-800-Flowers.com has introduced SmartGift for Business to help business customers manage corporate gifting programs, automate sends, create a…
News October 14
Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content
Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able…
News October 13
8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…
Executive Viewpoints October 13
Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings
Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all…
News October 12
AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility
Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to…
Executive Viewpoints October 12
Walmart, Tesco, Unilever Campaign to Minimize Food Waste
The Consumer Goods Forum Food Waste Coalition of Action (FWCOA) has launched its #TooGoodToWaste initiative, a food loss…
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