New TikTok U.S. Spinoff Hits Snags in First Week: Outages, Claims of Censorship
[Update as of Jan. 27, 2026] The newly formed TikTok U.S. spinoff has had a bumpy first week,…
News January 23
Latest In: Marketing
Why Most Retail Apps Become Ghost Towns
Engagement is the key driver of measurable growth in retail. Loyalty programs are no longer punch cards and…
Executive Viewpoints January 23
How to Turn Packaging into a Revenue Driver (Not just Another Cost)
Most marketing teams treat packaging as someone else’s problem. You hand off specs to operations, they negotiate with…
Executive Viewpoints January 21
Gap Casts Paramount Exec as Chief Entertainment Officer, Opens Office on Sunset Blvd.
Gap Inc. has named Pam Kaufman to the newly created position of EVP, Chief Entertainment Officer, reporting directly…
News January 20
Pet Retailers Vie for Loyalty with Virtual Vet Services, Pet-Inclusive Air Travel
The nation’s two largest pet retailers are expanding their services as they compete for pet owners’ loyalty. PetSmart…
News January 16
Escape the Aisle: Outgrowing the Category you Were Born Into
Evolving a brand and outgrowing the category you were born into is never as simple as jumping on…
Executive Viewpoints January 16
Beauty and Fashion in 2025: What Really Mattered and What Will Shape 2026
After a turbulent year for beauty and fashion, one truth stood out from the rest: Consumers have moved…
Executive Viewpoints January 15
How SharkNinja Creates Products Consumers Love — Really Love
SharkNinja introduces 25 different household products each year in multiple categories — from too-cool-for-school kitchen tools and appliances…
Features January 15
New Spike in Lawsuits that Challenge Misleading Email Subject Lines
Email marketing is an undeniably popular and effective way for retailers to reach their customers. Emails drive massive…
Executive Viewpoints January 14Top Stories
