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Shein branded streetcar in Toronto.

Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein…

News April 9
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Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…

Features April 9
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Best Buy, Microsoft Celebrate Earth Month by Turning ‘E-Waste’ into Couture

Best Buy, one of the largest retail collectors of e-waste in the U.S., is partnering with Microsoft on…

News April 8
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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

TikTok is where the action is for brands wanting to go viral today. So many brands have found…

Executive Viewpoints April 8
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Retailer Lessons from iGaming Companies

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…

Executive Viewpoints April 5
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To reach the big leagues, retail media needs to standardize.

Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as…

Features April 4
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Chase has launched a retail media network.

Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media…

News April 3
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What You Need to Know About Transforming Online Return Churn

For anyone who has made a purchase online, returns are part of the standard online buying process —…

Executive Viewpoints April 3
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How to Keep Your Digital Signage up to Date

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new…

Executive Viewpoints April 3
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