5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools
Much has been made about the “AI arms race” between countries (primarily the U.S. and China), but in…
Features June 4
Latest In: Marketing
What a TikTok Ban Could Mean for U.S. Businesses and Sellers
Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that…
Executive Viewpoints June 4
Dollar General Beefs Up Retail Media Offering with Criteo Integration
Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as…
News May 31
PayPal Lays Out Plans for New Commerce-Based Advertising Business
PayPal is entering the media business with plans for a new advertising platform that will draw on its…
News May 30
The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout
To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty.…
Executive Viewpoints May 30
Schnucks Joins Digital Network for Delivering Personalized Promotions
Schnuck Markets has joined the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer…
News May 29
Buy it Like Beckham: Soccer Superstar Named AliExpress Global Ambassador
Alibaba Group’s international marketplace AliExpress has tapped sports and lifestyle icon David Beckham to be its new global…
News May 28
Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance
Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at…
Features May 28
The Top Five Challenges Hindering Retail Media Growth
The incredible success of retail media means it is here to stay and will continue to radically reshape…
Executive Viewpoints May 28Top Stories
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