How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9
Latest In: Marketing
Albertsons Media Network Partners with Consumer Rewards App Fetch
Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points…
News October 8
Belk Launches Retail Media Network, Touting Access to High-Earning Women
Department store retailer Belk has debuted the Belk Media Network powered by Criteo, offering brands and agencies access…
News October 8
From Passive to Interactive: How to Use Video to Drive Audience Engagement and Activation
Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all,…
Features October 7
Heidi Klum ‘Modelverse’ Lets Players Walk a Virtual Catwalk in Roblox
Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox. Developed in partnership with Supersocial,…
News October 4
Home Depot Retail Media Network Launches New Self-Service Ad Platform
Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for…
News October 4
How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’
It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion…
Features October 3
UPDATE: Judge Partially Dismisses FTC Suit Claiming Amazon Illegally Maintains Monopoly Power
[Update as of Oct. 2, 2024] Amazon has won a partial dismissal of the Federal Trade Commission (FTC)’s…
News October 2
Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)
At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform…
News October 2Top Stories
