How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely…
Executive Viewpoints November 20
Latest In: Marketing
Food Club Brings Culinary Inspiration to Hallmark+ Holiday Streamers
Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign…
News November 18
‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide
Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel…
News November 15
Rent the Runway Celebrates 15 Years by Inviting Consumers to ‘Embrace Access Over Accumulation’
After several years of rebuilding following a post-pandemic slump, Rent the Runway (RTR) is ready for a new…
News November 15
QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…
News November 15
Albertsons’ Retail Media Arm Adds NBCUniversal Channels to CTV Offering
Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal‘s suite of channels…
News November 15
CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings
Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with…
News November 13
Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying
Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift…
News November 12
Big Lots Enhances App with In-Store Rewards Access, Personalized Dashboards
Big Lots has upgraded its mobile app, available to current and new members of its Big Reward loyalty…
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