How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App
The customer-facing mobile app for Dick’s Sporting Goods has come a long way since its debut in 2021.…
Features January 12
Latest In: Marketing
Why David’s Bridal’s New Media Network is Key to its Post-Bankruptcy Future
Most retail segments have several pillar retailers that rule the vertical. Think about apparel, furniture, grocery and even…
Features January 10
Amazon Launches Advertising Service for Retailer Apps, Websites
Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to…
News January 9
How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value
The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer…
Executive Viewpoints January 9
Fanatics, Forever 21, Belk Join Fluent Commerce Media Network
Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics,…
News January 7
Want to See Success in 2025? Answer These 5 Questions
If the events of 2024 taught us anything, it’s that “value” can mean many different things depending on…
Features January 7
Instacart Expands B2B Ad Reach Through New Partnership with Foodservice Solution Cut+Dry
Instacart is scaling the reach of its retail media technology, Carrot Ads, to give advertisers access to the…
News January 6
Setting the Tone for 2025: Moody Maximalism will Drive Style, Design Aesthetics
In 2024 everyone needed an Eras look (the more sparkles the better), Western styles spread well beyond the…
Features January 6
Goodyear Celebrates Centennial of Iconic Blimp with Merch, 100-City Flying Tour
Since 1925, the Goodyear Blimp has been a marketing icon, appearing everywhere from the Olympics to the first…
News January 3Top Stories
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