Latest In: Marketing

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Try-On Data Unlocked: Driving In-Store Analytics for a Smarter Retail Experience

Retail has always had its share of mystique. From the art of visual merchandising (VM) to the subtle…

Executive Viewpoints March 19
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Cover of the book Macy's will adapt for television.

Macy’s to Adapt Best-Seller About Department Store Icons into TV Series

Macy’s has emerged as the winning bidder for the exclusive rights to develop Julie Satow’s best-selling book, When…

News March 18
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Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners

AD Retail Media, the retail media arm of East Coast grocery retail group Ahold Delhaize USA, is enhancing…

News March 13
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Wonder Buys Media Company Tastemade for $90 Million

Wonder, which describes itself as a “new kind of food hall,” has purchased retail media company Tastemade for…

News March 13
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Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement…

Features March 12
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Countdown to Compliance: Are Your Subscriptions Compliant with the FTC Click-to-Cancel Ruling?

The approach businesses use to build lasting customer relationships through recurring services has undergone a fundamental change over…

Executive Viewpoints March 12
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5 Simple Steps to Create a High-Impact Brand Sweepstakes

Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…

Executive Viewpoints March 11
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30-Year Retail Veteran Reveals how to ‘Thrive in an Exponential World’

Gary Hawkins has been enmeshed in the retail industry for nearly three decades as a practitioner and advisor…

Features March 10
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Target Details Plans to Drive Over $15 Billion in Sales Growth by 2030

Target has ambitious plans to drive an additional $15 billion in sales growth by 2030. Key priorities include…

News March 5
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