Latest In: Marketing

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Amazon Expands Prime Day Event to 96 Hours, Enhances Young Adult Prime Membership

Amazon has doubled 2025’s Prime Day event to four days, offering 96 hours of deals and special offers…

News June 17
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The E.l.f. Color E.l.f-nalysis tool helps shoppers discover their ideal seasonal color palette.

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called…

News June 17
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Albertsons Media Aims to Enhance In-Store Measurement with Launch of Digital Display Networks

This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that…

News June 16
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H-E-B Media Network Adds Self-Service Capabilities for Advertisers

Texas grocery chain H-E-B has launched new self-service functionalities for its H-E-B Retail Media network by leveraging the…

News June 12
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Exclusive: Klarna Adds Customer Perks with Gifting Platform Partnership

Digital shopping and payments app Klarna has partnered with the Nift gifting platform, offering Klarna users a choice…

News June 12
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Loyalty is a Number. Fandom is an Energy.

Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall…

Executive Viewpoints June 12
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5 Ways to Meet the New Rules of Branding in an AI-First Retail World

AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen…

Executive Viewpoints June 11
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Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball

Pacsun, which created a “Roadside Stand”-style pop-up at Coachella in April 2025, followed the music eastward to New…

News June 10
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Lowe’s Creates Creator Network, Partners with MrBeast for Kickoff

Lowe’s has introduced its first Creator Network, giving creators/influencers the opportunity to share project-driven stories that build affinity…

News June 10
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