It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification
Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now…
Executive Viewpoints July 23
Latest In: Marketing
Listen Now: True Religion’s Secret to Winning Over Gen Z
Five years after filing for its second bankruptcy, True Religion is back and better than ever under new…
Features July 23
How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025
This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad…
Executive Viewpoints July 22
Walmart to Turn Vizio into its Newest Private Label Brand
Walmart’s plans for Vizio are beginning to crystalize: By the end of 2025, Walmart plans to convert Vizio…
News July 21
Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21
The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing
In event marketing, the giveaway has long served as a reminder of a brand after the event is…
Executive Viewpoints July 18
3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization
A lot has happened in the first half of 2025, so for to kick off the new season…
Features July 18
Mirakl, Criteo Link up to Unlock Retail Media Opportunity for Third-Party Sellers
Commerce media solution Criteo and the retail media arm of marketplace solution Mirakl have launched a global integration…
News July 17
How Retailers can get their Mobile Marketing Programs Holiday-Ready
For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on…
Executive Viewpoints July 17Top Stories
