Latest In: Marketing

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Jonathan Adler Boosts Site Traffic and Conversion Rates With Email Personalization

In early (pre-pandemic) 2020, Jonathan Adler was poised to have a good year. The home décor and furniture…

Features October 2
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#RSP20 Webinars Offer Guide for Growth in the New Retail Reality

Retailers seeking guidance as they look ahead to an uncertain Q4 will find plenty of solid, practical advice…

Features September 29
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Bed Bath & Beyond Names Chief Strategy and Transformation Officer

Bed Bath & Beyond has named Anu Gupta as Chief Strategy and Transformation Officer. Gupta will be responsible for the company’s…

News September 28
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The Need for Delivery Speed Drives Holiday Hiring

Seasonal hiring provides a window into retailers’ priorities, and 2020 demonstrates both the COVID-19-powered growth in ecommerce and…

Features September 28
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CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success

Marketing and communications are two sides of the same coin, but their respective teams are often at odds…

Features September 25
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Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job

Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under…

Features September 23
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Torrid Pushes Email Click Rate To Nearly 15% With Real-Time Mapping

In the wake of COVID-19, store hours and services can be unpredictable, making it difficult for customers to…

News September 17
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How Donating Masks Created A New Product Category For WestPoint Home

Growth can be a challenge, particularly when there’s new leadership at a company with brands that date back…

Features September 10
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Macy’s Electric Car Pop-Up Deploys AR For Digital ‘Test Drives’

Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now…

News September 8
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