Virgin Protects Customer Experience With Transaction-Level Monitoring
“If the system times out for 20 or 30 seconds that’s an eternity for customers at checkout,” says…
News June 19
Latest In: Customer Experience
Retailers Turning To New Media, New Tactics To Avoid BTS, Holiday Season Discounting Pitfalls
With the positive effects of tax rebates helping to spike sales in May, retailers are now focusing on…
News June 12Nielsen Launches Mobile Service To Better Track Shopping Behavior
Retailers may be able to market more efficiently to their mobile customers with a new service from Nielsen. …
News June 12
Analytics Jump Start Marketing ROI at the Bon-Ton Stores
Advanced math must plays an important role in retail marketing, giving retailers like The Bon-Ton Stores the competitive…
News May 23
Retailers Quietly Testing Gaze Tracking to Track Promos
A concept that has been around since the late 1880s, eye tracking has been used for medical research,…
News May 23Peer-to-Peer Marketing Word-of-Mouth is Top Purchasing Influencer
If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their…
News April 29Q&A With Dee McLaughlin, VP of Marketing, Virgin Entertainment Group
With music and movies now available via a quick download to consumers’ desktops, technology has in some ways…
News April 23Study Shows Circulars Still Most Impactful Ad Medium For Retail
Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars…
News March 19
Experts Offer Strategies On How Retailers Can Crack The Code On Mobile Marketing
After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its…
News March 7Top Stories
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