Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?
With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…
Executive Viewpoints May 27
Latest In: AI & Machine Learning
Hyper-Personalization Strategies Any Retailer Can Try
Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of…
Executive Viewpoints May 23
7 Best Practices in Customer Loyalty for Retail Marketers
Today’s retail customers expect more than just great products — they expect great experiences. They want brands to…
Executive Viewpoints May 22
Google Brings Advanced AI Capabilities to Search, Including Virtual Try-On, Agentic Checkout
Shopping is one of the primary tasks for which people use Google; in fact, people shop across Google…
News May 21
Why Edge Computing is the Missing Piece in Retail’s AI Revolution
The promise of artificial intelligence in retail is no longer theoretical — it’s rapidly becoming a competitive necessity.…
Executive Viewpoints May 21
Beyond Sight and Sound: Why Scent is the Next Frontier in Branding
In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing…
Executive Viewpoints May 20
Harnessing AI to Transform the Customer Experience in Retail: Opportunities and Challenges
In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational…
Executive Viewpoints May 19
Ebay Debuts Agentic AI to Further Personalize Customer Experience
Ebay, which has been quick to deploy AI-powered chatbots as well as conversational and interactive agents, has taken…
News May 12
Why One SaaS Vendor Decided to Share the Burden of Tariffs with its Retail Clients
If there’s anything we know for sure about the impact of President Trump’s tariffs thus far, it’s that…
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