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Latest In: Yahoo DSP

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Holiday Shoppers Started Earlier, Planning to Spend More Yahoo

Holiday Shoppers Started Earlier, Planning to Spend More: Yahoo

Key Takeaways Nearly a quarter (24%) of U.S. consumers started holiday shopping during the summer, up from 13%…

News October 13
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Planet Fitness storefront

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired…

News August 26
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Kroger Precision Marketing is bringing its first-party data to the Yahoo DSP.

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° —…

News May 1
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