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220,000 Reasons To Love Belk’s 125 Days Of Prizes

By Sara Kowal, VP of Innovation, ePrize When Southern retailer Belk, realized it was quickly approaching its 125th…

Executive Viewpoints September 24
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Boosting Results By Connecting Ad Experiences With Social Data

By Todd Parsons, Founder and CEO, Aditive Social media is a powerful, proven tool for building brand equity…

Executive Viewpoints August 5
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The Evolution Of Net Promoter Score: WoMI

By Larry Freed, President and CEO, ForeSee   Net Promoter Score, commonly referred to as NPS, was first…

Executive Viewpoints July 29
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