wish

Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions…

Shein Raises $2B, Wish Adds More European Merchants as Temu Gains Ground

Shopping app Temu has been stealing the spotlight from fellow discount platforms Shein and Wish of late thanks to its meteoric rise…

Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like…

Next Phase of Wish Turnaround to Focus on Reducing Shipping Costs

As discount shopping app Wish continues its comeback effort, parent company ContextLogic outlined its plans for 2023 at a summit for its…

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated…

Wish’s New CEO has his Sights Set on a Comeback — Here’s How He Plans to Do it

Not too long ago, Wish was the top shopping app in the world, but like many giants before it, Wish was felled…

Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The…

Solution Providers Partner to Offer Two-Day Delivery Across Marketplaces

BigCommerce has partnered with Deliverr to enable retailers selling on virtually any marketplace to offer two-day delivery. The solution provider also has…

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