Urban Outfitters Makes Students’ Dorm Dreams Come True with Help from HGTV
Urban Outfitters and HGTV will turn one student’s dream dorm into a real-life place. The Dream Dorm Makeover…
News July 9
Latest In: Urban Outfitters
Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign
Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room…
News May 20
Urban Outfitters Launches Immersive In-Store Experience with Nike
Urban Outfitters has picked Nike as the first partner for its new “On Rotation” retail experience, designed to…
News May 14
Urban Outfitters Launches Exclusive Hanes ‘Heritage’ Collection
Urban Outfitters is collaborating with Hanes on an exclusive 28-piece collection of innerwear and apparel for men and…
News March 5
Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…
Features February 7
Vera Bradley Looks to Capture New Gen Z Fans with Urban Outfitters Collab
Urban Outfitters has collaborated with lifestyle brand Vera Bradley to launch a vintage-inspired capsule collection. The exclusive collection…
News August 27
In the Fight for Mutual Survival, DTC and Retailers are Frenemies
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…
Executive Viewpoints July 1
Getting up in Your Grill: Ace Hardware Debuts Private Label BBQ Sauce and Apparel Lines
Building on its reputation as a destination for outdoor grilling, Ace Hardware has launched the private label Loud…
News May 2
Urban Outfitters Launches New Platform for Vintage and Upcycled Apparel
Urban Outfitters has revamped its secondhand offerings into a new centralized Vintage + Remade hub, featuring a selection…
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