traffic

Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic

Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are…

Xovis FLOW Helps Retailers Track In-Store Traffic Flow and Patterns

Xovis, an intelligent people flow solution provider, has launched the Xovis FLOW cloud-based offering. This integrated SaaS solution aims to help retailers…

ShopperTrak Forecasts 25% Drop in Brick-and-Mortar Holiday Traffic

In-store traffic during the six biggest weeks of the holiday season will be down 22% to 25% compared to 2019, according to…

Casper Leads Digital Brands In Store Traffic Share, But ‘Halo Effect’ Hasn’t Met Expectations

Retail’s “halo effect” — the idea that a purchase in one channel directly impacts purchases in another — has inspired many digital…

Retailers Harness Weather Predictions To Improve Operations

IBM subsidiary The Weather Company is working with retailers to provide both real-time weather information and predictive weather analytics solutions. The solution…

‘Bad Bots’ Account For More Than 20% Of E-Commerce Traffic

Malicious bots don’t just target social media sites —they can affect e-Commerce retailers, and their activity is on the rise, according to…

A User’s Guide to Content Marketing

Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever. Historically, brands would reach…

Tyco Retail Solutions Acquires FootFall For $60 Million

Tyco Retail Solutions, the retail performance and security business of Tyco, has acquired FootFall from Experian for $60 million in cash. Based…

Foot Locker Improves Customer Satisfaction With Traffic Intelligence Solutions

Retailers are seeking more effective tools and technologies to help them understand consumers’ in-store browsing and buying journeys. In doing so, organizations…

ModCloth Boosts Paid Search Revenues 22% with Marin Software

Search engine marketing and optimization are vital to success in the competitive e-Commerce marketplace. Online-only retailers specifically are faced with the challenge…