The Woobles

How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move…

How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Today begins what has become one of the biggest shopping events of the year — Amazon’s annual Prime Day member sales event….

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