To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24
Latest In: SMS campaigns
Best Practices to Level Up Your SMS Marketing Strategy
2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more…
Executive Viewpoints June 2
How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%
The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand…
Features February 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
SMS Campaigns: More Upside Despite Challenges
In the often confounding and confusing landscape of cannabis marketing, there is one bright spot: text message marketing.…
Executive Viewpoints February 26Top Stories
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