retargeting

The Death of Retargeting and the Advent of In-Session Marketing

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless…

Samsonite Removes Unwanted Online Product Ads, Lifts Return On Ad Spend 141% Via Retargeting

E-Commerce retailers may be unaware of a growing threat to their business: the presence of invasive product and promotional ads appearing on…

57% Of Shoppers Say Retargeting Has No Influence On Online Buying Decisions

Retargeting is one of the most frequently used weapons in a marketer’s arsenal, but a new report strongly suggests that key elements…

Mobile Retargeting In A Cookieless World

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for…

St. Frock Achieves 480% Return on Social Spend With Ad Retargeting

When online fashion retailer St. Frock decided to double down on its social media strategy, it expanded on a plan to re-engage…

Retailers Are Missing The Boat On Retargeting, But They Don’t Have To

Digital ads today tend to follow us around the Internet. One minute you are casually browsing for a new laptop bag or…

5 Ways Location-Based Services Are Transforming The Retail Industry

Not long ago, when we spoke of location-based services and retailers, it was with a note of caution. Getting a somewhat conservative…

ICON Doubles Retargeting ROI With SeeWhy

ICON Health & Fitness, a manufacturer and distributor of fitness products, has significantly improved its retargeting efforts since implementing the Ad Manager…

Lucky Vitamin Personalizes Product Recommendations With MyBuys

With a growing selection of products, online retailer Lucky Vitamin looked to find an easier way to recommend items to its customer…

Baby Gift Retailer Estella Triples Online Conversions With AdRoll

The vast majority (87%) of consumers at some point abandon their online shopping carts, according to Silverpop research. Although these shoppers may…

myThings Sheds Light On The Value Of Mobile Retargeting

As mobile commerce expands, retailers’ ability to retarget consumers with mobile advertising campaigns is becoming increasingly critical to the bottom line. Research…

3 Easy Ways To Stay Top Of Mind With Your Customers

After prospects have visited your web site, called, or emailed you, they’ve made the treasured conversion into becoming a lead for your…

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