Retail ThinkTank: Omnichannel Strategy (2023)

How a Retail Media Campaign with Sam’s Club Woke up Serta Mattress Sales

For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better…

How True Classic is Bringing its Digital Strengths into the Physical World

Like many other DTC brands, True Classic made its first big impression online — in its case with a series of humorous,…

B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the…

How Princess Polly Balances Sustainability and On-Trend Style

2023 was a critical year in Princess Polly’s growth story. After a successful partnership with Pacsun, the fashion brand opened its first…

Does the ‘New’ Bed Bath & Beyond Have the Right Formula for Success?

Update 10/27/23 — Overstock has filed paperwork with the United States Securities and Exchange Commission (SEC) to officially change its corporate name from…

Integrate Pricing, Promotions and Markdowns to Drive Profitability

Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money in the short term,…

Fickle Consumers? CVS Prescribes its CarePass Paid Loyalty Program

When asked the first thing that comes to mind when one thinks of CVS, chances are good that many people will say…

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into…

Is the Container Store Trying to be the Next Bed Bath & Beyond?

Seeking to support expansion into what it terms “strategic growth categories,” The Container Store has launched its “Uncontained” campaign, focusing on direct-to-consumer…

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have…

Dollar General Revises 2023 Outlook Amid Financial Shortfalls

Although Placer.ai’s quarterly index for Q2 2023 found that store traffic for discount and dollar stores were up 4.7% year over year,…

Pacsun Expands Unified Commerce Strategy with New POS

Pacsun is expanding its partnership with Manhattan Associates to further its unified commerce vision. The specialty retailer for Gen Z has selected…

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Retail ThinkTank: Omnichannel Strategy (2023)

How a Retail Media Campaign with Sam’s Club Woke up Serta Mattress Sales

How True Classic is Bringing its Digital Strengths into the Physical World

B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

How Princess Polly Balances Sustainability and On-Trend Style

Does the ‘New’ Bed Bath & Beyond Have the Right Formula for Success?

Integrate Pricing, Promotions and Markdowns to Drive Profitability

Fickle Consumers? CVS Prescribes its CarePass Paid Loyalty Program

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Is the Container Store Trying to be the Next Bed Bath & Beyond?

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Dollar General Revises 2023 Outlook Amid Financial Shortfalls

Pacsun Expands Unified Commerce Strategy with New POS

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

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