How DTC Brands Are Scaling the Store Experience
Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if…
Features August 3
Latest In: Retail ThinkTank (2022)
3 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of…
Executive Viewpoints August 1
New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse
Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience…
News August 1
How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…
Features August 1
Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce
Chinese cross-border commerce has been a hot topic, and it’s becoming potentially even hotter as major retailers prepare…
Features July 29
‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers
By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of…
Features July 29
Sleep Number Debuts High-Touch Store With Sustainability Built Into the Design
Seeking to stay at the forefront of the connected sleep journey, Sleep Number has introduced a new agile,…
Features July 27
Salesforce’s Top 5 Predictions for Holiday 2022
Editor’s note: This article has been condensed and repurposed from an existing article from Salesforce. With rising gas…
Executive Viewpoints July 26
How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion
In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked…
Features July 26Top Stories
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