quotient

Closed-Loop Measurement is what Makes Commerce Media Stand Out

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage…

How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media…

How to Implement a Successful Retail Media Network

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020, but…

AutoZone Launches Retail Media Network as Demand for Used Cars Soars

Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier…

Exploring the Relationship Between Brands, Retailers and Agencies

The digital transformation accelerated during COVID changed the way we live, work and play. As consumers adopted more and more digital technologies…

Flooid Names New CEO For North America

Flooid, formerly PCMS, has made a number of senior leadership changes to reflect its increasingly international focus. The sales operations platform has…

By Creating Media Businesses Retailers Can Drive New Revenue Streams

CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to the growth of digital…

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