Bath & Body Works Rolls Out Loyalty Program Nationwide
Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in…
News August 23
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Sephora Boosts Perks For High-End Loyalty Shoppers
Sephora is enhancing its Beauty Insider loyalty program with additional gift offerings and perks for higher-tier members. The new…
News January 4
Points-Based Rewards Motivate Loyalty Among All Generations Of Shoppers
Retailers must make sure their loyalty programs stand out from the crowd: 75% of consumers actively earn and…
News September 17
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Want To Make Your Loyalty Program More Valuable? Give Customers The Power To Choose
Loyalty programs are more popular than ever before. From 2013 to 2015, the number of loyalty program memberships…
Executive Viewpoints May 24How To Execute An Effective Multichannel Customer Loyalty Program
By Steve Weber, nChannel, and Mike Rossi, Sweet Tooth Every interaction with a customer is an opportunity to…
Executive Viewpoints February 204 Ways To Court Your Customers
By Alicia Fiorletta, Senior Editor You’ve heard the phrase that marketing is like dating, right? I can’t imagine…
Executive Viewpoints February 12Restaurant.com Revitalizes Loyalty Program With Gamification
The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace…
News June 7Zynga And Honda Launch Reward-Based Mobile Advertising Campaign
Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to…
News October 16Sneakpeeq Leverages Gamification To Optimize Purchase Incentives
Flash sale and daily deal sites utilize time restrictions and limited access to generate greater purchase urgency. Other…
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