Latest In: omnichannel expansion

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After a $5.5B Valuation, Vuori Exec Reveals What’s Next in International Expansion

At a time when renowned athleisure brands like Lululemon are struggling, Vuori is continuing to ride a rocket…

Features November 14
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Inside BaubleBar’s Powerhouse Partnership Strategy: Disney, the NFL and Beyond

As Chief Sales Officer, Kate Callahan oversees all of jewelry brand BaubleBar’s retail and brand partnerships. That includes…

News August 14
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The Q2 2024 earnings reports for Allbirds and Warby Parker show that the gap between DTC winners and losers is widening.

A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

The direct-to-consumer (DTC) brand landscape continues to evolve, with the gap between winners and losers widening. The earnings…

News August 12
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Princess Polly has a holistic vision for global growth that extends across digital and physical channels. At the center of this strategy is its vision for sustainability, which now includes measurable goals.

How Princess Polly Balances Sustainability and On-Trend Style

2023 was a critical year in Princess Polly’s growth story. After a successful partnership with Pacsun, the fashion…

Features November 6
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The front exterior of the Parachute store in Scottsdale, Arizona.

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price…

Features August 11
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The store experience for Brilliant Earth is designed to make shoppers feel at home. The interior of the Scottsdale, Arizona, location, with a jewelry display case and table with chairs.

How DTC Brands Are Scaling the Store Experience

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if…

Features August 3
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Why Kate Hudson’s DTC Wellness Brand Chose Bluestone Lane for In-Store Debut

We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy…

Features February 8
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