Latest In: omnichannel excellence

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Tractor Supply has made enhancements to its mobile app to create a more localized and personalized experience for both consumers and associates.

SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

A key aspect of Tractor Supply Company’s brand mission is providing legendary customer service. That means investing in…

Features December 16
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Building The Omnichannel: From Marketing Vision To Technical Reality

By Alex Brown, CEO, 10th Magnitude  On Dec. 19, 2013, Ian Goldman of Celerant Technology wrote a great…

Executive Viewpoints January 10
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Can Businesses Survive Without A Corporate Hierarchy?

(Photo courtesy: Quartz) Zappos CEO Tony Hsieh has turned the online retailer into a billion-dollar destination for shoppers…

Executive Viewpoints January 7
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