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Latest In: offsite retail media

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Cumberland Farms storefront

C-store Operator EG America Rolls Out Full-Funnel Retail Media Network

Convenience store chain EG America — which operates a range of banners across the U.S. including Cumberland Farms,…

News April 25
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A WHSmith InMotion store at the Phoenix airport.

Exclusive: Travel Retailer WHSmith Launches North America Retail Media Network, Plans Significant Store Growth in Region

WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media…

News January 21
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NBCUniversal and Peacock are expanding their partnership to include retail media data sharing.

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable…

News May 6
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A Walmart Connect TV wall.

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access…

News April 2
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Google is looking for a bigger piece of the retail media pie.

Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the…

News March 18
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Planet Fitness has launched a media network to let advertisers reach its millions of gym members.

Planet Fitness Joins the Retail Media Game

Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the…

News January 29
bristol farms Caper Carts good food holdings in-store advertising instacart offsite retail media retail media retail media networks
Instacart is bringing ads to its Caper Carts smart carts.

Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted…

News January 8
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