Kaepernick Campaign Delivers A 31% Sales Bump For Nike
Nike took a chance when it made NFL quarterback-turned-activist Colin Kaepernick a company spokesman, but the gambit has…
News September 12
Latest In: Nike
Will Nike Thrive Following The Colin Kaepernick Ad Campaign?
Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be…
Executive Viewpoints September 12
Sephora, Nike Leverage AR Effects Via Facebook Messenger
Four brands are presently taking a new approach to augmented reality (AR) experiences, integrating them with the Facebook…
News July 2
Four Nike Execs Depart In One-Month Span As Diversity, Conduct Come Under Scrutiny
In the latest in a string of executive departures at Nike, VP of Express Lane Footwear Greg Thompson…
News April 20
Exclusive Q&A With Gartner L2’s Amazon Guru: Watch Out For Total Vertical Integration
Jeff Bezos’ ambitions for Amazon go well beyond becoming the world’s number-one retailer, according to Cooper Smith, Director…
Features April 1716 Companies Join NFC Forum
The NFC Forum, a non-profit advocacy association for Near Field Communication technology, has added 16 new members. Through the…
News November 8Kohl’s To Open Amazon Smart Home Experience In 10 Stores
In an industry dominated by Amazon, many retailers are choosing to join the giant rather than compete with…
News September 7Nike Shows No Brand Is ‘Too Good’ For Amazon
By Glenn Taylor, Senior Editor With Amazon capturing national attention with the acquisition of Whole Foods Market, the…
Executive Viewpoints June 22Fabletics, Nike To Offer Extended Clothing Sizes
Fabletics, the activewear brand co-founded by actress Kate Hudson, has extended its size offerings to reinforce its commitment…
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