Nielsen Upgrades Analytics In Expanded Partnership With Fred’s
Consumer behavior and data company Nielsen has expanded its more than 15 year partnership with fred’s Pharmacy, becoming…
News June 29
Latest In: Nielsen
Nielsen Partners With RetailNext To Accelerate In-Store Analytics Adoption
In-store analytics solution provider RetailNext and audience measurement company Nielsen have formed a strategic alliance. Through the partnership,…
News March 31‘Tis The Season To Be Mobile: A Guide To Wooing And Winning The Modern Holiday Shopper
By Alicia Fiorletta, Senior Editor Get personal with customers this holiday season by focusing on their most personal…
Executive Viewpoints November 11Transcending Gift Cards: Three Benefits For Brands And Retailers
By Monika Kochhar, SmartGift Buying for others is hard. When faced with mounting pressure and waning time, we have…
Executive Viewpoints July 28Is It Time For Retailers To Hop On The Super Bowl Bandwagon?
The Super Bowl is one of the year’s hottest television events. Approximately 108.7 million people tuned in to…
News January 31Charley’s Boosts SMS Campaign Participation By 900%
As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen, which…
News November 12Incorporating Better Customer Service Into Social Communciation
As more consumers shift their brand engagement to social media sites such as Facebook and Twitter, the concepts…
Features October 31U.S. Private Label Brands Outpace National Brands
Private label continues to grow in the U.S. as today’s more cost-conscious and technologically empowered consumers question the…
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