Wow Bao Links Loyalty Program to New Roblox Experience
Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is…
News April 10
Latest In: nft
Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward
Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are…
Executive Viewpoints June 1
NFTs will Bridge the Gap Between the Real World and the Metaverse
The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail…
Executive Viewpoints March 17
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Macroeconomic forces — from inflation to corporate layoffs and the unknown impacts of a recession — are creating…
Features February 7
GameStop Lays Off Additional Workers, Cuts Crypto Exposure Following Weak Q3
GameStop is undergoing another round of layoffs, according to a post on LinkedIn by a GameStop executive. While…
News December 8
Charlotte Tilbury Glams Up Virtual Wonderland with Customizable Avatars
Charlotte Tilbury is the latest brand to launch a metaverse experience for the holiday season. Charlotte’s Beauty Realm…
News November 17
Space Station Gift Shops? Dream Big World to Link Retail with Space Tourism
Lifestyle brand Dream Big World has partnered with aerospace component manufacturer Orbital Assembly (OA) to (eventually) create a…
News October 14
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21Top Stories
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