nft

The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm…

The D2 Summit: Where Finance and Tech Leaders Can Tackle Web 3.0

Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according…

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury…

Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy

When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start…

PacSun Opens an Interactive Mall in Roblox; Forever 21 Dives Into the Metaverse

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an…

Next Steps in Sustainable Apparel Retail: Consumer Communication and Carbon Offsets

A growing number of consumers are concerned about how their purchasing decisions impact the planet, but even the most sustainability-savvy customer may…

Walmart Steps Up Ecommerce Investment With Cross-Border Commerce and NFT Projects

Walmart is beefing up its ecommerce operations on several fronts via cross-border commerce, metaverse investments and a new executive. The retail giant…

Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Fred Segal has partnered with media tech holding company Subnation to launch Artcade, a dynamic retail experience featuring curated collectibles, limited product…