MyLowe’s Rewards

Lowe’s Enhances Marketplace Offerings

Lowe’s has partnered with marketplace technology provider Mirakl to accelerate the growth of the online marketplace it launched in December 2024. Since…

Lowe’s Aligns Pro Loyalty Program with Consumer Offering

Lowe’s has updated its MVPs Pro Rewards and Partnership Program, renaming it MyLowe’s Pro Rewards. Originally launched in January 2024, the program…

Lowe’s Launches Online Marketplace, Revamps Loyalty Programs

Lowe’s has revealed key elements of its 2025 Total Home Strategy, including the initial launch of a third-party online marketplace and loyalty…

Lowe’s Debuts Digital Home Platform for Loyalty Program Members

Lowe’s has introduced a “Digital Home Platform” that offers members of the retailer’s MyLowe’sRewards program free personalized information about the products in…

Inside Lowe’s Playbook for Pushing Category Conventions

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at…

Lowe’s Launches New Loyalty Program for DIYers

Lowe’s has launched a new loyalty program for “DIYers” that will sit alongside its existing MVP loyalty program for home improvement professionals….

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