Breaking Down Marketing Data Silos: Taking Full Advantage Of Customer Data Activated Marketing
By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…
Executive Viewpoints February 28
Latest In: multichannel marketing
Rock Creek Drives Email Opt-Ins With Text Message Marketing
To create a consistent and compelling brand experience, retailers must ensure that consumers can connect with them at…
News April 19Scala Introduces Advanced Analytics To Empower Retailers With Big Data
In an effort to better understand business processes and make more efficient store productivity decisions, retailers are utilizing…
News March 12
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Gartner Research Makes 2012 Predictions For Mobile, Social and Multichannel Strategies
As retailers pursue cutting-edge tools and technologies to improve customer engagement and boost purchases, analysts are focused on…
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