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Lululemon Names Former Twitch Exec to Head Digital Fitness Division

Lululemon Athletica has named Michael Aragon, formerly Chief Content Officer at Amazon subsidiary Twitch, as CEO of MIRROR and lululemon Digital Fitness….

Lululemon to Open up to 50 Stores in 2021, Expand MIRROR In-Store Shops

Athleticwear brand lululemon shared plans to expand its physical store presence, opening 40 to 50 new mainline locations globally in 2021, according…

RetailWire: Cheers For Lululemon’s MIRROR Acquisition, But Is The Pricing Right?

This week’s purchase of the MIRROR home fitness platform by lululemon athletica for a $500 million price tag could mark the first…

Lululemon Expands ‘Omni Guest Experiences’ With Home Fitness Company Purchase

lululemon athletica has entered into a definitive agreement to acquire MIRROR, an in-home fitness company offering an interactive workout platform with both…