GOAT Boosts Average Order Values 30% With Affirm Payments
Making purchases through marketplaces can be risky. Unlike shopping at a retail store, consumers are often buying a…
Features November 5
Latest In: Millennials
Finish Line Goes Omnichannel in Epic Fashion
Finish Line has launched a new brand initiative designed to reach across all touchpoints, including online, social media…
News October 7
Engaging Millennials Through Proximity Marketing
As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will…
Executive Viewpoints August 4
Marketing To Millennials: Understanding The Digital Demographic
Does this sound familiar? You decide to ramp up your social marketing efforts to get your brand in…
Executive Viewpoints June 23Millennials, Gen Zers Guide The New Retail Rules Of Engagement
By Alicia Fiorletta, Senior Editor During a special event at the Hearst Tower in New York City, Shannon…
Executive Viewpoints February 3Will Employee Incentives Become Mandatory?
By Jenna Puckett, TechnologyAdvice Free lunch, gym memberships, flexible work hours, travel stipends, ‘Whiskey Fridays” – does this sound like…
Executive Viewpoints January 12
The Shopping Destination Of The Future: The Mall
American shopping malls are iconic institutions, born in the 50s and the quintessential centerpieces of teenage culture in…
Executive Viewpoints December 22The Two Breeds Of Millennials: Making Fashion Magic For Marketers
By Cathy Saraniti, GfK Millennial is the magic word for many marketers. Consumers in this coveted target,…
Executive Viewpoints December 22
Charlotte Russe Increases Instagram Click-Throughs With Like2Buy
Millennials are highly social and have an innate desire to stay connected. Many of these young consumers rely…
Features December 19Top Stories
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