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NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

Wish’s New CEO has his Sights Set on a Comeback — Here’s How He Plans to Do it

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Going Global and Acting Local in the Ecommerce Era

Study: 82% of Retail Workers Say Stress and Burnout Have Increased

localized marketing

Roots Provides Shopping Centers With Consistent Yet Localized Marketing Campaigns

Shopping centers often promote their retailers’ marketing campaigns via various digital and physical channels to drive traffic and sales. While retailers generally…

Which Wich Boosts Loyalty Registration 250% With Move To Digital

In launching a new points-based digital rewards program in October 2015, Which Wich Superior Sandwiches not only increased its total registration counts…

The Old Spaghetti Factory Boosts Transactions With Localized Marketing

Looking to capitalize on localized marketing, The Old Spaghetti Factory conducted a campaign with MomentFeed, a digital marketing platform designed to connect…

Macy’s, JCPenney and Sports Authority Lead In Localized Marketing

Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing…

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How Will Inflation Shape This Holiday Shopping Season?

Inflation Drives Back-to-School Worries as Shoppers Plan to Spend Less Overall

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

Starting Off on the Right Foot: 5 Keys to a Seamless Appointment Scheduling Processes

3 Innovative Video Experiences to Drive Your Retail Advertising Strategy

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